White-Label Reporting: A Buyer’s Checklist

“White label” needs a feature-by-feature check.

Separate branding, portal access, domain, and email before treating a plan as white-label.
Requirement	What to verify
Report branding	Can you apply your logo and presentation style? Which vendor marks remain?
Client portal	Is there a client-facing access area? What permissions are available?
Custom domain	Can clients use your domain? Is it included, an add-on, or unavailable?
Branded email	Which sender name, address, and vendor references appear?
Shared or exported reports	Does branding persist in each delivery format you use?

Separate branding, portal access, domain, and email before treating a plan as white-label.

Requirement

What to verify

Report branding

Can you apply your logo and presentation style? Which vendor marks remain?

Client portal

Is there a client-facing access area? What permissions are available?

Custom domain

Can clients use your domain? Is it included, an add-on, or unavailable?

Branded email

Which sender name, address, and vendor references appear?

Shared or exported reports

Does branding persist in each delivery format you use?

AgencyAnalytics lists a white-labeled client portal as included. Its supplied pricing evidence does not separately establish CNAME or custom-domain details; confirm those in vendor documentation.

Whatagraph Max includes white-label reports but does not include a custom report domain. That capability is listed as a Prime add-on, with no disclosed add-on price in the supplied evidence.

Supermetrics connects data to reporting destinations; do not treat its connector packages as a complete white-label client portal.

Free Looker Studio is a reporting interface, not a white-label client portal. Confirm current Google documentation before relying on detailed domain or branding claims. This edition does not cite a Google documentation URL for Looker Studio.