Reporting Software Decisions for Small Agencies

For an agency of 2–10 people, a five-client reporting decision starts with scope: which accounts must connect, who needs access, and how clients receive reports.

This guide compares published pricing and stated features. We have not hands-on tested these products. There are no affiliate links. Pricing sources were retrieved November 5, 2026, America/Chicago; prices and entitlements may change.

Start with five clients

Write down:

• Every connected account and platform for each client.
• Staff who need to build, edit, or review reports.
• Required delivery: reports, dashboards, a portal, or a custom domain.
• Optional capabilities that would add cost.

Then compare packages that meet that list. A low advertised floor is useful only if its allowances fit.

AgencyAnalytics uses per-client pricing. Whatagraph’s published Max offer starts with account credits. Supermetrics packages specify sources, users, destinations, and accounts per source. These units describe different constraints.

Start with five-client cost calculations, then use the branding checklist and provider profiles to check fit.