Agency Reporting Pricing Models Explained

The billing unit determines how costs change as your agency grows.

Per client

Multiply the published client rate by the number of billable clients. AgencyAnalytics Core follows this model. Verify what constitutes a client before treating the calculation as a quote.

Per connected account

A client can require several accounts. Whatagraph credits represent connected data accounts, so five clients do not necessarily mean five credits.

Connector package floors

Check destinations, source types, accounts per source, and users together. Supermetrics Starter and Growth use these allowances. A package can fit your account count while failing your staff-access requirement.

Per report or dashboard

If a provider charges by output, count recurring reports and dashboards. Do not assume this model applies to the products here: AgencyAnalytics lists unlimited reports and dashboards; Whatagraph Max lists unlimited reports and users.

Quote-based pricing

An undisclosed price is unknown, not zero. Obtain the required configuration and price before including it in a budget.

Use the five-client worksheet to turn these units into comparable costs.